Warner Music Group invests in ‘always on’ catalog marketing strategy, hiring Leda Chang in global role
Warner Music Group has announced a significant new executive hire to drive what it calls its “always on” artist and...
strategy
Inside Peach & Lily’s unconventional influencer marketing strategy
When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team...
What is a Marketing Strategy? and How to Create One in 2025
A documented marketing strategy directly impacts your success as a business owner, whether you’re a scrappy startup or established business....
Maxon Strengthens Growth Strategy with Appointment of Ksenia Kolchina as Vice President of Marketing
Kolchina joins to drive Maxon’s growth vision, fueling expansion into new industries and markets while reinforcing the company’s creative foundation....
Gretchen Moore on Hilton’s Record-Breaking Campaign and ‘The Stay’ Strategy
Few campaigns capture attention quite like Hilton’s collaboration with global ambassador Deepika Padukone. In just eight weeks following its release...
16 Expert Tips On How To Plan A Small Biz Holiday Marketing Strategy
For a small business, the holidays can be a make-or-break moment, and by late fall, most are finalizing special offers...
