50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and...
strategy
How to Create an AI Marketing Strategy | Taboola.com
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, and DALL-E, for everything from...
Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy
UKRAINE - 2022/01/13: In this photo illustration, the Amazon Alexa logo is seen displayed on a ... smartphone screen and...
Fitbit Marketing Strategy (2025)
The Fitbit Marketing Strategy has been instrumental in establishing a prominent presence in the highly competitive wearable technology sector. Unlike...
Olipop is Worth $1.8 Billion. Here’s Its Influencer Marketing Strategy, Which Can Work for Any Brand
Most small businesses look at influencer marketing and assume it's out of reach.They're wrong."People assume influencer marketing is all about...
Why insurance companies need a strong digital marketing strategy
Partner contentInsurTechConsumer behaviors are changing, technologies are emerging, regulations are changing, and new non-traditional competitors are emerging, creating massive disruption...
