A Place for Mom’s Refreshed Marketing Strategy Focused on Family Stories, Thought Leadership
Upon the 25th anniversary of its founding, the senior services company A Place for Mom is undergoing a rebrand and...
strategy
Capcom’s Resident Evil Requiem marketing strategy has been strange, but we’ve finally got our first look at combat
Capcom has revealed new gameplay of Resident Evil Requiem on Japanese TVThe new gameplay segment showcases gun combat with the...
Inside Graza’s Marketing Strategy: Olive Oil As A Commodity
Olive oil used to be the definition of a commodity: a glass bottle, some faux rustic typography and a “grab...
Yuka Founder on Building a Leading Health App With No Marketing Strategy | CO
Yuka Co-founders (left to right) Benoit Martin, Francois Martin, and Julie Chapon. Francois came up with the idea for the...
5 ways AI changed marketing strategy in just one year
What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their...
Miu Miu’s Marketing Strategy: How A Hyper-Feminine Aesthetic Drove Its 2025 Breakout
Miu Miu’s success in 2025 is the result of a clear choice to act like a fully formed world rather...
