Pam Didner on smart marketing strategy in the GPT era
Businesses face increasing pressure to align marketing and sales efforts while adopting new technologies that enhance efficiency and performance. On...
strategy
Marketing Strategy & Planning Integrated Marketing Manager
Are you passionate about developing new strategic marketing opportunities to improve growth? Do you have expertise in direct response marketing,...
Hyundai Motor expands brand strategy into cultural storytelling as content marketing gains global recognition
Hyundai Motor Co. is expanding its brand strategy beyond automobiles and into cultural storytelling, with a growing slate of film...
Stake Marketing Strategy: How Global Sports Sponsorships Fuel Game-Day Betting for Beer-Loving Fans
In today’s world, marketing is everywhere, especially when you’re settling in to watch a big game with a cold beer...
Is content helping your marketing strategy, or are you just spamming?
Thirty posts a month, daily TikToks, weekly reels and always-on storytelling. Your brand may be everywhere, but is anyone actually...
Under the Hood of Honda’s Olympics Marketing Strategy
Honda launched “This is the Power of Dreams” in January, its debut marketing campaign as the official automotive partner of...
