Black Friday Social Media Strategy
Black Friday to Cyber Monday (BFCM) has become one of the most significant holiday sale periods on the US calendar,...
Social
How To Boost A Social Media Marketing Strategy: 19 Key Data Points
Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between...
TikTok and Your Next Best Social Media Marketing Strategy Move
The Gist Framework deal. The U.S. and China reached a tentative agreement to shift TikTok to U.S.-controlled ownership, aiming to...
How to Align Social Media with Your Overall Marketing Strategy
Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing the Right Social Platforms...
How Duolingo’s social media team built a viral marketing strategy
A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need...
50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and...
