B2B marketers trust AI for execution but not strategy
When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways...
marketers
B2B Marketers Leave 50% Of Potential Performance Gains on Table by Managing Media Channels in Silos
Research from Horizon Business, formerly Green Thread, exposes critical gap in B2B marketing strategy as organizations fail to orchestrate paid,...
Experts share how marketers can prepare for M2M marketing in 5 steps
Marketers are just starting to familiarize themselves with machine-to-machine (M2M) marketing, where a brand AI agent and a consumer AI...
How marketers and creators vet influencer agencies today
When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage...
Advice for marketers who need to do more with less
For years, marketers have been asked to do more with less. The more market volatility, the more marketing is naively...
Marketing Strategy – What’s In/What’s Out in 2025: The Marketer’s Version
Ed. note: A version of this article appeared in Ann Handley's popular newsletter, Total Annarchy. Not on the list? Subscribe...
