Experts share how marketers can prepare for M2M marketing in 5 steps
Marketers are just starting to familiarize themselves with machine-to-machine (M2M) marketing, where a brand AI agent and a consumer AI...
marketers
How marketers and creators vet influencer agencies today
When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage...
Advice for marketers who need to do more with less
For years, marketers have been asked to do more with less. The more market volatility, the more marketing is naively...
Marketing Strategy – What’s In/What’s Out in 2025: The Marketer’s Version
Ed. note: A version of this article appeared in Ann Handley's popular newsletter, Total Annarchy. Not on the list? Subscribe...
Data Privacy and Authenticity Lessons From Europe for US B2B Marketers
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Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Marketers continue to face a familiar conundrum: Do more with less.Calls from the C-suite have reached a fever pitch over...
