Hyundai Motor expands brand strategy into cultural storytelling as content marketing gains global recognition
Hyundai Motor Co. is expanding its brand strategy beyond automobiles and into cultural storytelling, with a growing slate of film...
Gains
B2B Marketers Leave 50% Of Potential Performance Gains on Table by Managing Media Channels in Silos
Research from Horizon Business, formerly Green Thread, exposes critical gap in B2B marketing strategy as organizations fail to orchestrate paid,...
As Associate Business Development Gains Steam in Big Law, Mayer Brown Expands Networking Program
As Big Law marketing budgets grow, law firms are pouring more resources into business development budgets for associates, finding the...
