Driving customer growth with value-based B2B marketing
In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value — especially amid economic...
customer
Responsible Marketing Protects Customer Trust
The Gist AI and customer trust. AI's transparency is crucial for building customer trust. Marketers must consider biases and fairness...
How Authentic Marketing Drives Real Customer Connections
The Gist Refocus on people. Authentic marketing means prioritizing genuine human connections rather than just optimizing content for algorithms or...
5 Customer Marketing Strategies to Drive Long-term Growth
Today’s e-commerce brands face a unique challenge: their overabundance. (more…)
How a free AI tool will help you develop a customer marketing strategy
For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at...
Prediction: The future of customer experience
Companies of all stripes have invested heavily in tools and technologies to help them understand their customers more deeply and...
