Dunkin’ CMO on building a ‘cinematic universe’ to capture attention
Dunkin’ rang in 2025 with a campaign built around one of 2024’s breakthrough stars: “Shake That Ess’” served up racy,...
CMO
Citigroup CMO Alex Craddock discusses company’s sports marketing strategy
Citigroup Last year, amid Citigroup’s company restructuring, the financial institution hired Alex Craddock as the company’s CMO & Chief Content...
Venu Holdings Taps Live Nation Veteran as CMO: 30-Year Industry Expert to Lead Marketing Strategy
Venu Holding (NYSE American: VENU) has appointed Terri Liebler as its new Chief Marketing Officer....
After annus horribilis, Twitch CMO is bullish on ‘creator marketing’ strategy
The Drum sits down with the Amazon streaming service’s marketing boss, Rachel Delphin, to talk about its push for new...
CMO Strategies: A playbook for marketing channels
Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of marketing...
The Data-Driven CMO: From Brand to ROI
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