Hyundai Motor expands brand strategy into cultural storytelling as content marketing gains global recognition
Hyundai Motor Co. is expanding its brand strategy beyond automobiles and into cultural storytelling, with a growing slate of film...
brand
Boost Your Brand in 2025
The online world is noisier than ever. Every platform boasts a sea of businesses striving for attention, and it’s easy...
Shoe brand slammed over ‘inappropriate’ ad campaign featuring little girls in bikinis
A popular Australian shoe brand has responded after being heavily criticized for its recent marketing campaign featuring young girls wearing...
What is holding back brand strategy in higher education marketing? – ICEF Monitor
There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions around the...
ACC Names Marques E. Zak as First Chief Marketing and Brand Officer
Story Links CHARLOTTE, N.C. (theACC.com) – The Atlantic Coast Conference today announced the hiring of Marques E. Zak...
How Winmark’s (WINA) New CMO Could Shape Its Brand Strategy and Franchise Growth
Winmark Corporation announced that Lisa Hake will join as its Chief Marketing Officer effective October 1, 2025, bringing over 25...
