Bombora Expands B2beacon for B2B Campaign Measurement
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding...
B2B
B2B marketers trust AI for execution but not strategy
When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways...
AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different as B2B...
B2B Marketers Leave 50% Of Potential Performance Gains on Table by Managing Media Channels in Silos
Research from Horizon Business, formerly Green Thread, exposes critical gap in B2B marketing strategy as organizations fail to orchestrate paid,...
B2B Ecommerce Marketing: 11 Proven Channels and Strategies for 2026
Declining organic reach and increasing competition means customer acquisition costs are rising across the board. For business-to-business (B2B) ecommerce brands...
The 2026 Dynamics of B2B Marketing
For a long time, B2B marketing worked like clockwork: attract prospects, capture leads, and hand them off to sales. That...
