Channel partner marketing 101: How you could be missing out on an effective way to engage your audience
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media...
Audience
Starbucks bets on marketing to broader audience to support turnaround
Dive Brief: Starbucks saw U.S. comparable store sales drop 4% year over year in Q1 fiscal year 2025, per its...
AI for Advertising Optimization and Audience Targeting
From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry...
