Columbia revamps creative strategy with new top marketer, agency
Dive Brief: Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new top marketing...
Agency
Why You Need a Killer Marketing Strategy for Your Advertising Agency
There’s an often-referenced notion in this industry that says creative agencies - while excellent for their clients - have a...
SNIPES Selects New Engen as Digital Marketing Agency of Record
New Engen, a leading digital marketing agency, announces that SNIPES has selected it as the sneaker and streetwear retailer’s U.S....
