Top mobile marketing strategies for 2024
Introduction to Mobile Marketing EvolutionMobile games have cornered the video games industry, taking nearly half of total video games market...
Marketing strategy
The 3 points needed for “golden triangle” of market research
Editor’s note: The below is an excerpt from the authors’ book, “The Consumer Insights Revolution: Transforming market research for competitive...
Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Marketers continue to face a familiar conundrum: Do more with less.Calls from the C-suite have reached a fever pitch over...
J.C. Penney’s holiday playbook: Deals, in-store experiences and Martha Stewart
Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. J.C. Penney...
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On the evening of September 25, Zalando Partner Marketing Services (ZMS), the retail media unit of online multi-brand fashion platform...
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
JCPenney is doubling down on its commitment to working families for the holidays with a marketing strategy centered around in-person...
