Inside Netflix’s Huge Experiential Marketing Campaign for ‘Squid Game’
On Dec. 1, Netflix organized a giant "Red Light, Green Light" game on the Champs-Élysées in Paris with 456 randomly...
Marketing strategy
Marketing Strategy – What’s In/What’s Out in 2025: The Marketer’s Version
Ed. note: A version of this article appeared in Ann Handley's popular newsletter, Total Annarchy. Not on the list? Subscribe...
How Predictive Audiences Transform Marketing Strategies
The Gist Privacy-first segmentation. Predictive audiences leverage first-party data, eliminate the need for third-party cookies and make data privacy compliance...
Amazon’s Advertising Strategy Sheds Light On Bosch: Legacy’s Cancelation
Summary Amazon's focus on advertising over creativity might have led to the cancelation of Bosch: Legacy. Aldis Hodge's focus on...
Top B2B Digital Marketing Strategies for Business Growth
Sponsored by Semrush, edited by Nichola Stott What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand...
Luis Fernandez Maps Marketing’s New Landscape
The Gist AI in marketing. Shifting from keyword-based strategies to contextual, intent-driven approaches is essential in an AI-driven world. From...
