Why Your B2B Marketing Strategy Needs Better Tools
The Gist Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to...
Marketing strategy
Channel partner marketing 101: How you could be missing out on an effective way to engage your audience
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media...
How Data-Driven Marketing Sparks Lasting Loyalty
The Gist Creativity and data collide. Innovative marketing turns analytics into stories that resonate with customers on a personal level. ...
20 Effective Social Media Strategies to Boost Your Brand
What are effective social media marketing strategies to increase brand awareness for your business or brand? This article offers effective...
Cotopaxi Refreshes Marketing, Product, Business Strategy with Key Hires
Cotopaxi is freshening up its marketing, product strategy, and business development at a “pivotal moment” for the Salt Lake City-based...
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and...
