Quants Corner: Single-Coin Cryptocurrency Market Strategy
Putting digital currencies, strategic modelling and investible signals in the same sentence seems optimistic at best, foolhardy at worst. An...
Marketing strategy
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when...
B2B Ecommerce Marketing: 11 Proven Channels and Strategies for 2026
Declining organic reach and increasing competition means customer acquisition costs are rising across the board. For business-to-business (B2B) ecommerce brands...
The 2026 Dynamics of B2B Marketing
For a long time, B2B marketing worked like clockwork: attract prospects, capture leads, and hand them off to sales. That...
Neighborly’s CMO Balances the Unique Needs of 19 Brands
Mega home services platform brand Neighborly operates 19 brands across North America, working with thousands of franchise locations that serve...
Scattered B2C customer landscape reduces influencer marketing efficiency and challenges scalable expansion: Subrata Basu, NITCO
With more than 60 years of design, tech and innovation expertise, NITCO Tiles & Marble is a trusted name in...
