A Place for Mom’s Refreshed Marketing Strategy Focused on Family Stories, Thought Leadership
Upon the 25th anniversary of its founding, the senior services company A Place for Mom is undergoing a rebrand and...
Marketing strategy
Capcom’s Resident Evil Requiem marketing strategy has been strange, but we’ve finally got our first look at combat
Capcom has revealed new gameplay of Resident Evil Requiem on Japanese TVThe new gameplay segment showcases gun combat with the...
Inside Graza’s Marketing Strategy: Olive Oil As A Commodity
Olive oil used to be the definition of a commodity: a glass bottle, some faux rustic typography and a “grab...
What the new CBN marketing regulations mean for financial institutions
In 2018, an exchange among several Nigerian banks on X (formerly Twitter), dubbed #BankWars, highlighted how financial institutions use social...
Say what? The top marketing quotes of 2025
Source: Shutterstock The ‘why’ in marketing is not to deliver communication, that’s a ‘what’. The why is growth. Yves Briantais,...
Yuka Founder on Building a Leading Health App With No Marketing Strategy | CO
Yuka Co-founders (left to right) Benoit Martin, Francois Martin, and Julie Chapon. Francois came up with the idea for the...
