AI is changing marketing strategy and data is driving the shift
There’s a lot of talk today about data becoming the new creative partner, especially in the context of AI. Yet...
Shift
Proposed state law could shift credit card fees from business to customers
SPRINGFIELD, MA (WGGB/WSHM) -- Massachusetts businesses could soon be allowed to charge customers fees for using credit cards under legislation...
Shift from Hindsight to Foresight
AI is fundamentally reshaping how financial planning and analysis (FP&A) teams operate, enabling them to move beyond manual processes and...
Blue Apron’s in-house bet signals a shift in the creator economy
As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy,...
How Companies Should Shift Their Social Media Marketing Strategy
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other...
Corporate law amendments propose major shift in shareholder rights
DOVER — A new bill that may settle who could control the top companies in the nation has been filed...
