Click Rain media director delivers metrics that matter
July 10, 2025 This piece is sponsored by Click Rain. Chelsea Redinger, director of media at Click Rain, understands that...
Media
How to Align Social Media with Your Overall Marketing Strategy
Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing the Right Social Platforms...
Context Networks Rolls Out Deep Intelligence Marketing Strategy, Transforming Retail Media Inside Local Bars and Taverns
Data-Driven Contextual Marketing Platform Connects Brands to Consumers at the Moment of Maximum Relevance LAS VEGAS, May 6, 2025 /PRNewswire/...
How Duolingo’s social media team built a viral marketing strategy
A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need...
50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and...
How Companies Should Shift Their Social Media Marketing Strategy
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other...
