Inside Graza’s Marketing Strategy: Olive Oil As A Commodity
Olive oil used to be the definition of a commodity: a glass bottle, some faux rustic typography and a “grab...
Marketing
What the new CBN marketing regulations mean for financial institutions
In 2018, an exchange among several Nigerian banks on X (formerly Twitter), dubbed #BankWars, highlighted how financial institutions use social...
Say what? The top marketing quotes of 2025
Source: Shutterstock The ‘why’ in marketing is not to deliver communication, that’s a ‘what’. The why is growth. Yves Briantais,...
Yuka Founder on Building a Leading Health App With No Marketing Strategy | CO
Yuka Co-founders (left to right) Benoit Martin, Francois Martin, and Julie Chapon. Francois came up with the idea for the...
5 ways AI changed marketing strategy in just one year
What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their...
Moab advisory board refines $250,000 special-event marketing grant, sets application windows and repayment rules
The Moab Tourism Advisory Board met on Tuesday, Nov. 25 for a workshop to finalize details of a proposed special-event...
