Under the Hood of Honda’s Olympics Marketing Strategy
Honda launched “This is the Power of Dreams” in January, its debut marketing campaign as the official automotive partner of...
Marketing
Salesforce President Ariel Kelman’s 25-Year Playbook for Marketing at Scale
In our tech-powered world, technology marketers cannot afford to lose sight of client trust. And yet, they do. On this episode...
Super Bowl Ads Are Marketing to the Algorithms
After a few years of relatively stagnant viewership in and around the time of the COVID-19 pandemic, the Super Bowl...
JUST IN: Jamie Younger Joins Big Loud Records As Vice President Of Marketing
Jamie Younger. Photo: Jessie Addleman Jamie Younger has joined Big Loud Records as Vice President of Marketing. Through the role,...
AI is changing marketing strategy and data is driving the shift
There’s a lot of talk today about data becoming the new creative partner, especially in the context of AI. Yet...
Why AI could be a gamechanger for account-based marketing
Account-based marketing (ABM) has moved firmly into the mainstream. When asked how important it is for their marketing strategy to...
