5 hot B2B marketing trends
Is your marketing brain spinning? Mine is. I recently put together a brief talk on five top B2B marketing trends...
Marketing
Cumberlands announces Strategic Marketing Program addition | Community
WILLIAMSBURG — University of the Cumberlands continues to expand its offerings by launching a Master of Science in Strategic Marketing...
Inside Radisson’s ‘Welcome India’ Program, Expansion Plans, and Marketing Strategy
The Radisson Hotel Group is working on a program that aims to prepare its properties across the world for Indian...
How Vacation Is Redefining Sun Care With Fun, Nostalgia, and Marketing
Sunscreen brand Vacation was perhaps unsurprisingly conceptualized when its founders were on vacation. “We spent a lot of time on...
Burger King’s ‘How To Train Your Dragon’ Collab Part of New ‘Family-First’ Marketing Strategy
Fans (and investors) watching Burger King may be pleased to note that the fast-food chain is apparently leaning heavily into...
Tariffs as a marketing strategy? Here’s how companies are framing the import tax
Tariffs have stolen the show when it comes to anything politics and economy, but you've probably also seen it in...
