Bombora Expands B2beacon for B2B Campaign Measurement
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding...
Campaign
Chick-fil-A launches 80th anniversary marketing campaign
Limited-time retro packaging will highlight Chick-fil-A's heritage, the company said.Source: Chick-fil-AFor Chick-fil-A's 80th anniversary, the chicken chain is going all...
Shoe brand slammed over ‘inappropriate’ ad campaign featuring little girls in bikinis
A popular Australian shoe brand has responded after being heavily criticized for its recent marketing campaign featuring young girls wearing...
Gretchen Moore on Hilton’s Record-Breaking Campaign and ‘The Stay’ Strategy
Few campaigns capture attention quite like Hilton’s collaboration with global ambassador Deepika Padukone. In just eight weeks following its release...
Ford launches biggest global marketing campaign since 2012
Ford Motor Company: Understanding the automaker's history, legacyExplore the rich history of Ford Motor Company, from its groundbreaking assembly line...
Pinterest Shares Tips for Holiday Campaign Planning
Christmas is now just over 100 days away, so if you haven’t got your holiday marketing plans in place, now...
