Gulf Oil appoints Aarthy Sridhar as chief marketing officer, Marketing & Advertising News, ET BrandEquity
Aarthy SridharGulf Oil Lubricants India, a player in the lubricants industry, has announced the appointment of Aarthy Sridhar as Chief...
Advertising
Amazon’s Advertising Strategy Sheds Light On Bosch: Legacy’s Cancelation
Summary Amazon's focus on advertising over creativity might have led to the cancelation of Bosch: Legacy. Aldis Hodge's focus on...
Why You Need a Killer Marketing Strategy for Your Advertising Agency
There’s an often-referenced notion in this industry that says creative agencies - while excellent for their clients - have a...
AI for Advertising Optimization and Audience Targeting
From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry...
