Kind brings lighter touch to healthy snack marketing in brand refresh
Kind Snacks is trying to inject a lighter touch into a crowded better-for-you snacking category that tends to focus on...
Marketing strategy
Vestavia Hills gets $10,000 grant for business marketing strategy
Vestavia Hills businesses will get some additional publicity thanks to a grant from the Regional Planning Commission of Greater Birmingham....
SNIPES Selects New Engen as Digital Marketing Agency of Record
New Engen, a leading digital marketing agency, announces that SNIPES has selected it as the sneaker and streetwear retailer’s U.S....
Mastering Social Media Marketing – Platforms, Engagement, and ROI
Social media marketing has become an essential component of business strategy, playing a pivotal role in brand building, customer engagement,...
The Three P’s Of Thought Leadership: A Primer
Rekha Thomas, CEO at Path Forward Marketing, provides marketing strategy and fractional executive services to high-growth companies. getty If you’re...
What Made the Creepy ‘Longlegs’ Marketing Campaign Go Viral
Neon has taken a small-budget horror movie and turned it into an event. A Northeastern marketing expert says it’s a...
