Six Reasons Bing Ads Should Be Part of Your Hotel Marketing Strategy
Six Reasons Bing Ads Should Be Part of Your Hotel Marketing Strategy - Image Credit TravelBoom Marketing Sure, we all...
Marketing strategy
Banana Republic’s entertainment-focused marketing strategy is bringing the brand back to growth
On Tuesday night, Banana Republic’s flagship store in Soho was transformed into a tropical paradise, complete with drinks served inside...
IHOP in-houses creative as part of bid to return to cultural relevance
IHOP has performed a number of marketing stunts over the years to catch consumer attention, including swapping the “P” for...
TV in Pharma Marketing: The Missing Piece in Omnichannel Strategy
The global pharmaceutical market is projected to reach $1,864.73 billion in 2025, up from $1,747.07 billion in 2024,...
Social Media Demographics to Inform Your 2025 Strategy
Social media is shifting from high-volume, algorithm-driven content production to intentional engagement. AI may have flooded feeds in 2024, but...
What Lush learned from three years of being mostly offline
The beauty brand known for bath bombs and body scrubs has scrubbed itself from the internet…for the most part.It’s been...
