Inside Netflix’s Huge Experiential Marketing Campaign for ‘Squid Game’
On Dec. 1, Netflix organized a giant "Red Light, Green Light" game on the Champs-Élysées in Paris with 456 randomly...
Month: January 2025
KPMG Passes Key Step in Forming Big Four’s First US Law Firm (2)
KPMG won preliminary approval Tuesday to form a legal services arm in Arizona, moving it closer to becoming the first...
Marketing Strategy – What’s In/What’s Out in 2025: The Marketer’s Version
Ed. note: A version of this article appeared in Ann Handley's popular newsletter, Total Annarchy. Not on the list? Subscribe...
How Predictive Audiences Transform Marketing Strategies
The Gist Privacy-first segmentation. Predictive audiences leverage first-party data, eliminate the need for third-party cookies and make data privacy compliance...
California Just Banned Mandatory Anti-Union Meetings in Workplaces. Business Groups Have Sued to Stop the New Law.
Empty meeting room. Photo from Wikimedia Commons By Mark Kreidler / Capital & Main On the last day of 2024,...
10 Profitable AI Business Ideas To Launch in 2025
According to the latest data from Statista, AI market valuation came out to over $184 billion in 2024—a meaningful increase...
