Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Marketers continue to face a familiar conundrum: Do more with less.Calls from the C-suite have reached a fever pitch over...
Year: 2024
10 Innovative Tech Business Ideas for Entrepreneurs (2024)
In 1984, a freshman at the University of Texas developed a new idea in his dorm room for how to...
J.C. Penney’s holiday playbook: Deals, in-store experiences and Martha Stewart
Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. J.C. Penney...
How AI is removing legal obstacles that slow down business
The writer is director of clients and communities at RSGI Business processes with a legal component cause hold-ups far too...
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On the evening of September 25, Zalando Partner Marketing Services (ZMS), the retail media unit of online multi-brand fashion platform...
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
JCPenney is doubling down on its commitment to working families for the holidays with a marketing strategy centered around in-person...
